Case Study: Harrods strengthens its employer brand and EVP with SWC Partnership

Harrods revitalises EVP with SWC Partnership to engage teams across 5-step BASE-UP process

The globally-renowned luxury retailer Harrods approached SWC Partnership to future-proof its employer brand and redefine its Employee Value Proposition. The challenge was to align its workforce behind a renewed EVP, differentiate from competitors while protecting brand heritage, and translate its prestigious customer brand into an authentic employee experience to attract next-generation talent.

SWC Partnership implemented a solution beginning with a comprehensive audit and research phase, using their BASE-UP process to develop a refreshed EVP grounded in "head, heart, hands" insights. They created a practical framework including values-based behaviours and a definition of high-performance culture. The result was a revitalised EVP that authentically captures the brand spirit, aligns teams, and positions Harrods as a destination employer for future luxury talent.

Harrods