Case Study: Eurowings boosts brand awareness with SWC Partnership's Brexit campaign

Eurowings earns millions of impressions with SWC Partnership

The airline Eurowings faced the challenge of cutting through political noise and increasing brand awareness during a period of peak Brexit uncertainty. They enlisted the vendor SWC Partnership to create a timely marketing campaign that required a quick turnaround.

SWC Partnership developed and launched an agile, real-time campaign leveraging Brexit headlines. Their solution involved creating a bold, tongue-in-cheek ad and activating it across social media and European newspapers. The results for Eurowings included millions of impressions, high engagement, and massive reshares, leading to a significant brand standout moment.

Eurowings