Case Study: Eurowings boosts festive brand engagement with SWC Partnership

Eurowings drives high social engagement with SWC Partnership at Heathrow Airport

Eurowings faced the challenge of creating an engaging brand activation at London Heathrow Airport to celebrate Official Christmas Jumper Day. Their goals were to create an activation with cut-through, drive social media engagement, and increase brand awareness. To meet this challenge, they partnered with vendor SWC Partnership for an experiential marketing campaign.

SWC Partnership designed an interactive event where passengers teamed up to wrap a festive suitcase while wearing a Eurowings-branded double Christmas jumper, with winners receiving free flights. The solution successfully resulted in high social media engagement, increased visibility, and the creation of shareable branded video content, providing Eurowings with memorable customer experiences that reinforced its festive brand image.

Eurowings