Case Study: Eurowings achieves UK brand awareness and social buzz with SWC Partnership

Eurowings drives high engagement and social buzz with SWC Partnership at a major London event

Eurowings, part of the Lufthansa Group, faced the challenge of making a bold entrance into the UK market. Their goal was to drive awareness and engagement through an immersive brand experience rather than traditional advertising. They partnered with vendor SWC Partnership to achieve this.

SWC Partnership crafted an interactive brand activation at a high-footfall London event, which included a slow-motion video experience, talent integration, and instant social sharing with trackable flight voucher giveaways. The results included high engagement and widespread social media reach through user-generated content, as well as direct conversions from the voucher activations.

Eurowings