Case Study: Estée Lauder boosts brand awareness and sales with SWC Partnership's Manchester United activation

Estee Lauder boosts limited-edition serum sales 400% with SWC Partnership

SWC Partnership worked with Estée Lauder to create a high-impact brand activation in Manchester. The challenge was to engage local shoppers, drive awareness and sales of a limited-edition Advanced Night Repair Serum, and reinforce the brand's commitment to female empowerment, all while connecting with new demographics.

The solution implemented by SWC Partnership involved an interactive street activation featuring freestyle football performances, live product sampling, and exclusive giveaways. This experiential marketing campaign, supported by digital content and influencer partnerships, resulted in a 400% increase in sales of the serum and a 30% boost in brand awareness, successfully blending luxury beauty with sports entertainment.

Estee Lauder