Case Study: AWEX boosts Nordic investment awareness with SWC Partnership

AWEX drives 4.6 million impressions in the Nordics with SWC Partnership

The customer, AWEX, the Foreign Direct Investment arm of the Wallonia Government, faced the challenge of raising awareness of its region's investment advantages in the highly competitive Nordic market. With limited recognition compared to larger European nations, AWEX needed to build intrigue and generate qualified leads in the Life Sciences and Metallurgy sectors across five countries. They engaged the vendor, SWC Partnership, for a strategic, multi-channel marketing campaign.

SWC Partnership developed and implemented a full go-to-market strategy, creating a distinctive creative platform tailored for the region. They activated a targeted, data-driven campaign across programmatic, social, digital, OOH, and industry media. The results were outstanding, with the campaign delivering over 4.6 million impressions, 42,000 clicks, and 26,000+ sessions. This performance generated multiple qualified leads, sparked new investment conversations, and set a new standard for AWEX’s international marketing success.

AWEX