Case Study: aPriori achieves stronger brand awareness across EMEA with SWC Partnership

aPriori expands EMEA brand awareness with SWC Partnership across the UK, Germany and North America

aPriori, a global leader in product cost management software, faced the challenge of expanding its brand awareness across EMEA. Their goal was to educate designers and engineers on how their technology identifies manufacturability issues early to save businesses time and money. They needed a multi-channel marketing strategy from vendor SWC Partnership to build awareness and generate high-value leads for their Heavy Industrial Sales team.

SWC Partnership developed a high-impact, multi-touchpoint campaign that included strategic media partnerships, targeted email campaigns, whitepapers, and localized creative in English and German. The solution successfully provided strong brand positioning within the UK and German engineering sectors and generated high-value leads. The campaign was so successful that it is now being rolled out across North America.

aPriori