Case Study: Smartly builds a data-driven engineering culture with Swarmia

How Smartly builds a data-driven engineering culture at scale

Smartly, a platform for advertising that helps brands and agencies manage paid social and creative content, wanted better visibility into its engineering workflows without adding manual overhead. The company turned to Swarmia to help its product and engineering teams build a more data-driven continuous improvement loop and replace time-consuming metric collection with reliable, accessible insights.

With Swarmia, Smartly tracks investment balance, project initiatives, cycle time, build times, sprints, and story points, while using Slack notifications and working agreements to keep teams aligned and moving faster. Swarmia has helped Smartly reduce manual reporting, spot bottlenecks sooner, maintain around 75–80% of engineering effort on roadmap work, and support a stronger engineering culture across teams and functions.

Smartly

Frederic Calvez

Director of Product & Engineering Operations