Case Study: STEP Conference personalizes attendee experiences with Swapcard

STEP Conference boosts attendee engagement with Swapcard and 1,000 connections made

The STEP Conference, a major tech festival in the Middle East, faced the challenge of managing a complex event with multiple ticket types and providing a seamless, personalized experience for its 6,000 attendees. They sought an intuitive event app solution from vendor Swapcard to engage their tech-savvy audience and streamline their programming.

Using Swapcard's platform, STEP Conference implemented a system that customized each attendee's app experience based on their ticket type, showing only relevant sessions and information. This solution also served multiple events within the festival, simplifying the participant journey. The results for STEP Conference included 1,000 connections made between attendees and a 40% app usage rate, demonstrating successful engagement.

STEP Conference