Case Study: People Matters boosts virtual event engagement with Swapcard

People Matters drives 12,000+ connections with Swapcard

People Matters, an HR conference organizer in Asia, faced challenges with their virtual TechHR event, including a lack of networking opportunities between attendees and exhibitors and an inability to provide an immersive content experience. They turned to the vendor Swapcard and its event platform to address these issues.

Swapcard provided a solution that gave People Matters full control over their virtual event and integrated with multiple third-party platforms. The platform's interactive features, such as live polls and Q&As, increased attendee engagement. For exhibitors, the customizable booths facilitated meaningful connections. The results included over 12,000 connections made, 33,500 discussions, and 20,000 social engagements, demonstrating the significant impact of the Swapcard platform.

People Matters