Case Study: PCMA achieves 244 completed hosted buyer meetings with Swapcard

PCMA delivers 244 hosted buyer meetings with Swapcard

PCMA, a leading association for business events, faced the challenge of creating a high-value hosted buyer program for its Convening Leaders event. Their goal was to efficiently curate quality meetings between suppliers and qualified planners with significant purchasing authority, all without introducing operational complexity or a separate platform for attendees. They partnered with Swapcard to implement its Hosted Buyer & Smart Meetings solution.

Using Swapcard's all-in-one platform, PCMA managed the entire workflow from buyer selection to onsite execution. The solution facilitated 244 scheduled meetings between 52 buyers and 24 suppliers, achieving a 100% completion rate and a customer satisfaction score of 4.5. Swapcard enabled a seamless and efficient experience that delivered measurable value to both buyers and suppliers.

PCMA