Case Study: OECD engages 93% of attendees with personalized event schedules using Swapcard

OECD engages 93% of active users with personalized schedules using Swapcard

The Organisation for Economic Co-operation and Development (OECD) needed to foster high-level networking and discussion among a global audience of policy shapers and thought leaders for its prestigious annual Forum. The challenge was to actively engage these senior attendees, facilitate meaningful connections between participants and exhibitors, and manage an event where information was constantly evolving. To address this, they partnered with Swapcard and utilized its event platform.

Swapcard implemented a customized event app that allowed 4,000 attendees from 131 countries to bookmark sessions and create personalized schedules. This solution empowered participants to design their own event journey, which resulted in a highly engaged audience. The measurable impact for the OECD was significant: 93% of active users created a personal schedule, and those users attended an average of 10.6 sessions each. Swapcard's flexible platform successfully facilitated memorable experiences and long-term relationships.

OECD