Case Study: NAMM delivers a data-driven event experience with Swapcard

NAMM drives 40,000 networking contacts with Swapcard

NAMM, one of the world's largest trade shows for the music and sound industry, faced the challenge of gaining relevant data insights from their hybrid event and providing a streamlined lead capture experience for their exhibitors and sponsors. To address this, they turned to the event platform from Swapcard.

Using Swapcard's analytics and data reporting tools, NAMM gained a comprehensive, data-centric view of their event. The solution provided up-to-date, real-time lead capture data, always available through the platform. This empowered NAMM to understand attendee personas and serve them relevant content. The results were significant, with Swapcard's platform facilitating 40,000 networking contacts made and 11,000 messages exchanged among 16,000 active users.

NAMM