Case Study: Italian Exhibition Group enhances SIGEP’s trade show engagement with Swapcard

Italian Exhibition Group drives 3,000 scheduled meetings with Swapcard

The Italian Exhibition Group, organizer of the SIGEP food service trade show, faced the challenge of delivering an engaging and immersive dual experience for both their in-person and virtual attendees. They also sought to build anticipation for the event with a pre-show marketplace for exhibitors. To achieve this, they partnered with vendor Swapcard and its all-in-one event technology platform.

Swapcard's intuitive platform provided a digital dimension that revolutionized the traditional trade show. The solution included a pre-show marketplace and tools for attendee engagement and international communication. The results were exceptional, attracting a large international audience and delivering significant exhibitor ROI. This was demonstrated by 3,000 scheduled meetings and active sponsor participation, leading the organizer to state they could no longer imagine a physical trade show without Swapcard's digital support.

Italian Exhibition Group