Case Study: Informa Tech achieves smoother GDC registration and event management with Swapcard

Informa Tech streamlines GDC registration for 15,000 attendees with Swapcard

Informa Tech, the organizer of the Game Developers Conference (GDC), faced the challenge of streamlining a complex registration process and creating a unified experience for both in-person and virtual attendees as the event returned as a large-scale, in-person gathering. They sought a centralized, all-in-one solution to replace their previous multi-vendor approach and improve efficiency across their events.

Swapcard implemented a single-source platform to handle all aspects of the event, including registration, session scanning, and lead capture capabilities for exhibitors. This all-inclusive solution provided tangible benefits for all attendees and gave exhibitors the ability to scan badges onsite to demonstrate their ROI. The results for GDC included 7,500 connections made and 60,000 messages sent through the platform. Swapcard's solution successfully created a smooth and efficient experience for the 15,000+ attendees.

Informa Tech