Case Study: Informa Tech improves event data insights and audience engagement with Swapcard

Informa Tech saves 2 weeks of work with Swapcard

Informa Tech, a leading event organizer, faced challenges in gaining a holistic understanding of attendee journeys and streamlining the process of delivering data to sponsors for their Game Developers Conference (GDC). They partnered with vendor Swapcard to leverage its analytics and data reporting capabilities to address these issues.

By implementing Swapcard's data-driven platform, Informa Tech automated data collection, saving the team two weeks of manual work per event. The solution provided clear, actionable insights that allowed organizers to fine-tune strategies and enhance the conference experience. The measurable results for GDC included 32,000 active app users, 400,000 messages, 22,000 meetings, and 24,000 exhibitor bookmarks, significantly fostering attendee engagement and connections.

Informa Tech