Case Study: Informa Tech engages 28,000+ GDC attendees with Swapcard

Informa Tech engages 28,000+ attendees with Swapcard

Informa Tech, the host of the Game Developers Conference (GDC), faced the challenge of uniting over 28,000 attendees with speakers, exhibitors, and sponsors while also needing to deliver a higher return on investment for their conference sponsors. To address this, they partnered with the event platform vendor Swapcard.

Using Swapcard's data-focused platform and intuitive mobile app, Informa Tech facilitated seamless registration, AI-powered networking, and session management. The solution delivered significant results, including 32,000 active app users, 400,000 messages sent, 22,000 meetings set, and 24,000 exhibitor bookmarks. Swapcard enabled invaluable insights into audience engagement, enhancing the experience and delivering higher sponsor ROI.

Informa Tech