Case Study: Informa Tech boosts GDC attendee engagement with Swapcard

Informa Tech engages 15,000 GDC attendees with Swapcard

Informa Tech, a major event organizer, faced the challenge of integrating hybrid elements for speakers and attendees while also improving lead generation for sponsors at their Game Developers Conference (GDC). They partnered with the event platform vendor Swapcard to deliver a smarter, immersive experience for their 15,000 attendees.

Swapcard provided an intuitive event app and platform that enabled seamless registration, unique networking opportunities, and interactive sessions. The solution delivered advanced lead capture tools for sponsors and successfully engaged both in-person and virtual audiences. The results for GDC included more app downloads than ever before, 7,500 connections made, and 60,000 messages exchanged.

Informa Tech