Case Study: Informa Markets achieves higher attendee engagement for Singapore Maritime Week with Swapcard

Informa Markets drives 3,600 discussions at Singapore Maritime Week with Swapcard

Informa Markets, managing the Singapore Maritime Week conference, needed a hybrid event solution to engage both in-person and virtual attendees due to ongoing COVID-19 travel restrictions. They partnered with Swapcard, utilizing its all-in-one registration platform through Avolio to automate the process and seamlessly deliver digital content to a global audience.

Swapcard's solution provided an AI-powered platform for live streaming, on-demand content, and networking. This enabled creative attendee engagement through features like an integrated trivia quiz. The results for Informa Markets included 3,600 discussions and 900 total contacts made on the platform, successfully creating an interactive experience for all attendees.

Informa Markets