Case Study: IMCAS achieves seamless conference engagement with Swapcard

IMCAS boosts medical conference engagement with Swapcard, driving 25,000 schedule views

The International Master Course on Aging Skin (IMCAS), a European medical association, faced low adoption rates for its internally developed conference platform for its 10,000-attendee events. They sought a mobile event app from Swapcard to improve attendee engagement, facilitate connections, and integrate with their existing e-learning solution.

Swapcard implemented a customizable, branded event app featuring API integration to link speaker abstracts directly to IMCAS's e-learning platform. The solution allowed attendees to build personal schedules, receive reminders, and easily navigate the event. As a result, the app achieved 25,000 schedule views and seamlessly integrated the live event with the customer's digital learning tools.

IMCAS