Case Study: IAEE achieves 83% attendee adoption and measurable exhibitor ROI with Swapcard

IAEE drives 83% attendee adoption and 14,914 connections with Swapcard

The International Association of Exhibitions and Events (IAEE) sought to increase meaningful engagement between attendees and exhibitors at its Expo! Expo! trade show. Their challenge was to coordinate relevant networking at scale for 1,800 participants and provide exhibitors with measurable ROI, all while making the digital experience simple to navigate for an audience deeply familiar with event operations. To achieve this, they partnered with Swapcard.

Using the Swapcard platform as the event's operational backbone, IAEE implemented a strategy focused on pre-event meeting scheduling and AI-powered matchmaking. This solution drove a remarkable 83% attendee adoption rate and facilitated 14,914 connections, including 893 scheduled meetings. For exhibitors, Swapcard provided concrete ROI with 79% making at least one connection and 60% of leads receiving the highest quality score.

IAEE