Case Study: HLTH Achieves Higher Networking Engagement and Exhibitor ROI with Swapcard

HLTH drives 91% active user engagement and 18% YoY lead growth with Swapcard

HLTH, a leading global community for health innovation, faced the challenge of driving high-value networking and proving exhibitor ROI at its large-scale event with over 12,000 attendees. Their goals were to ensure relevant connections at scale and provide exhibitors with measurable lead generation tools. To address this, they partnered with Swapcard as their digital event platform.

Using Swapcard’s matchmaking tools, interactive floorplan, and streamlined lead capture with Salesforce integration, HLTH structured its networking and reduced friction for exhibitors. The solution delivered significant results: 91% of attendees were active users on the platform, and exhibitor badge scans grew by 18% year-over-year to 29,873 leads. Swapcard enabled HLTH to achieve measurable growth in engagement and exhibitor ROI.

HLTH