Case Study: GL Events achieves 100% app adoption and 3x more business meetings with Swapcard

GL Events boosts app adoption to 100% and triples business meetings with Swapcard

GL Events' GreenTech+ division, which organizes the BePositive trade show, faced the challenge of low digital adoption rates that were limiting attendee and exhibitor engagement at their event. To substantially increase networking and business development, they partnered with Swapcard to implement a bold mobile-first strategy powered by AI personalization.

The solution involved an app-only badge access system, an early-release interactive floor plan, and AI-powered personalized visit routes. Swapcard's platform also provided exhibitor enablement tools like QR codes and dedicated support. This digital transformation led to outstanding results: app adoption soared to 100% for attendees and 80% for exhibitors, business meetings tripled, and exhibitors reported a significant increase in qualified leads, showcasing a stronger return on investment.

GL Events