Case Study: Dubai World Trade Centre achieves 391,341 connections with Swapcard

Dubai World Trade Centre drives 391,341 connections with Swapcard

Dubai World Trade Centre faced the challenge of empowering exhibitors with better tools to capture leads and increasing app download rates for its large-scale GITEX event. To solve this, they partnered with vendor Swapcard and its event platform to provide exhibitors with on-time live lead capture and a more engaging attendee experience.

By implementing Swapcard's AI-powered matchmaking and smart scanning features, the solution facilitated 391,341 new connections and 4,508 confirmed meetings. Swapcard also helped triple the number of app downloads from the previous event edition and successfully managed access rules for two simultaneous events, ensuring a seamless experience for VIP attendees.

Dubai World Trade Centre