Case Study: DE-CIX boosts networking and lead generation with Swapcard

DE-CIX drives 220 meetings and 1,780 messages with Swapcard

DE-CIX, a world-leading internet and cloud exchange provider, faced the challenge of boosting registration and integrating multiple databases for its new Atlantic Convergence event. They also needed to provide dedicated spaces to foster networking and lead generation among high-level stakeholders. To meet these goals, they turned to the Swapcard platform for a comprehensive event solution.

Swapcard implemented a single platform to integrate diverse data sources and run personalized email campaigns to maximize participation. Their solution provided advanced networking features, including dedicated meeting rooms and pre-bookable appointments, which facilitated targeted connections. This resulted in significant measurable engagement for DE-CIX, including 1,780 messages exchanged and 220 meetings scheduled, demonstrating Swapcard's impact on driving meaningful interactions.

DE-CIX