Case Study: WILLY CHAVARRIA doubles ecommerce sales with Swap’s AI-powered Storefront

Willy Chavarria doubles best ecommerce sales day with Swap

The customer, Willy Chavarria, a brand focused on uplifting the underrepresented through art and design, faced the challenge of launching a culturally significant Adidas World Cup collection. They needed to move beyond a static ecommerce funnel to provide a sense of identity and belonging for a global audience and convert high-intent drop-day traffic effectively. They partnered with vendor Swap to use its AI-powered Storefront.

Swap implemented an AI Agentic Storefront that provided a fully conversational shopping experience. This solution included guided discovery, personalized recommendations, and virtual try-on capabilities. The results were significant: Willy Chavarria doubled its best single day of ecommerce sales on launch day. Furthermore, the Swap platform delivered 2x conversion rates, 3x time on site, and 20% fewer returns compared to traditional ecommerce journeys.

Willy Chavarria