Case Study: Never Fully Dressed retains 10% of return revenue with Swap

Never Fully Dressed - Customer Case Study

Never Fully Dressed (NFD), a UK-based contemporary fashion brand, faced the challenge of scaling its sustainable growth. Although their existing returns process was functional, they needed a more sophisticated platform to unlock their next phase of success. They partnered with the vendor Swap to overhaul their post-purchase experience and move beyond simply processing returns.

Swap implemented a Shopify-native solution that introduced flexible exchanges and simplified the conversion of returns into gift cards, creating new upsell opportunities. This customer-centric approach, combined with tools to help prevent returns through better sizing education, delivered significant results. By working with Swap, NFD retained 10% of its return revenue, providing a major boost to their bottom line while also reducing return volumes.

Never Fully Dressed

Rosalind Brabner

Head of eCommerce