Case Study: AX Paris turns returns into retained revenue with Swap

How AX Paris Saved Millions and Scaled Returns with Dedicated Support

AX Paris, a women's fashion brand, faced significant challenges in managing its high volume of returns. Their process was a manual patchwork of multiple disconnected systems, which provided no visibility for customers or their own operations team. This lack of a single, clear process resulted in constant customer support queries and meant revenue was consistently lost to refunds. They turned to the vendor Swap and its returns platform to find a solution.

By implementing Swap’s solution, AX Paris gained a unified, automated returns portal. This provided real-time visibility for customers and automatically processed refunds across payment methods, while also promoting exchanges and gift cards as easy alternatives. As a result, Swap helped AX Paris retain over £3.4 million in revenue that would have been lost to refunds across 2024–2025. This included £1 million generated through exchanges and £2.4 million retained via gift cards, demonstrating a fundamental and consistent shift in customer behavior and revenue recovery.

AX Paris