Case Study: Walls Outdoor Goods launches its Bristlecone workwear line with Swanson Russell

Walls Outdoor Goods launches Bristlecone with Swanson Russell and nearly endless content

Walls Outdoor Goods, a workwear and outdoor goods company, tasked the agency Swanson Russell with launching their innovative new Bristlecone jacket line. The primary challenge was to convince a young, core demographic that a high-performance work jacket did not need to be heavy and stiff, breaking through established market perceptions.

Swanson Russell developed a comprehensive marketing campaign for the Bristlecone launch, leveraging targeted digital advertising, a continuous stream of social media content, and an email campaign with direct purchase links. The agency also created a sophisticated yet simplified campaign landing page to provide product details and facilitate an easy online shopping experience. Swanson Russell's solution successfully amplified the product's innovative differentiators to the key audience.

Walls Outdoor Goods