Case Study: SiteOne helps landscape pros stay efficient and focused with Swanson Russell's PROmentum campaign

SiteOne reduces friction and helps pros stay focused with Swanson Russell

The customer, SiteOne, faced a challenge in the green industry where landscape professionals were increasingly stressed and focused on problem-solving rather than their craft, with most suppliers only competing on price. The vendor, Swanson Russell, developed a campaign to address this.

Swanson Russell's solution positioned SiteOne as a supportive partner that removes friction, helping professionals stay efficient and in control. The campaign, which included advertising, social media, and endemic media, successfully elevated the SiteOne brand and reconnected professionals with their pride in their work.

SiteOne