Case Study: SiteOne builds a stronger brand and drives growth with Swanson Russell

SiteOne drives 0% revenue growth and 1st-day NYSE stock gains with Swanson Russell

SiteOne, formerly known as John Deere Landscapes, faced a significant rebranding challenge after an acquisition meant it could no longer use its iconic name. The company needed to develop a completely new brand identity and launch campaign to refocus on its core audience of landscaping professionals. The vendor, Swanson Russell, was tasked with this comprehensive project, which involved services including naming, brand positioning, identity, and advertising.

Swanson Russell developed the new name SiteOne and a brand philosophy centered on being a supportive partner to landscape professionals. The solution included a new visual identity, the tagline "Stronger Together," and a multi-channel launch campaign that began at a major tradeshow. The results were highly successful, with the new brand achieving 0% revenue growth in its first year and the company's stock price increasing on its first day of NYSE trading.

SiteOne