Case Study: Nebraska Game and Parks unifies outdoor recreation marketing with Swanson Russell

Li-cor unifies outdoor recreation marketing for 75 parks with Swanson Russell

The customer, Nebraska Game and Parks, had a marketing challenge due to creating separate campaigns for each type of park user, leading to significant audience overlap and an inefficient strategy. The vendor, Swanson Russell, was engaged to develop a unified brand platform and an omnichannel advertising campaign to address this.

Swanson Russell implemented a streamlined solution that included video, social media, and digital advertising under a single campaign, "Beneath Nebraska Skies," to invite all Nebraskans to enjoy the parks. They also created a comprehensive landing page that served as a one-stop shop for purchasing permits and planning visits. The campaign successfully consolidated the marketing efforts, though the provided text does not specify measurable results.

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