Case Study: LI-COR achieves credible, scalable climate tool launch with Swanson Russell

LI-COR launches Carbon Node with Swanson Russell

The customer, LI-COR, faced a significant challenge for researchers and corporations racing to address climate change: existing tools forced a choice between scientific rigor and speed. Traditional high-precision systems required specialized expertise, long setup times, and were costly, while faster options failed to meet the required data standards. Swanson Russell was tasked with launching their product, Carbon Node, which had to prove it could deliver reliable results at scale.

Swanson Russell's solution focused on earning trust by emphasizing clarity, credibility, and usability throughout the launch. By connecting the product's performance to its purpose and its innovation to practicality, they positioned Carbon Node as a breakthrough tool. The vendor implemented a comprehensive campaign including print and digital ads, a brochure, a video, a sales presentation, and a website to successfully introduce the game-changing climate tool with confidence.

Li-cor