Case Study: Koch Agronomic Services boosts grower awareness and adoption with Swanson Russell’s Protivate launch campaign

Koch Agronomic Services launches Protivate across 4 crop applications with Swanson Russell

Koch Agronomic Services needed to launch its new seed enhancer, Protivate, in a way that would capture the attention of growers at the start of the planting season. The challenge was to clearly demonstrate the product's value and its impact on yield to an audience for whom every input is a critical investment. To meet this challenge, they partnered with the vendor Swanson Russell.

The solution from Swanson Russell was a multi-channel campaign titled "Planting Smarter with Protivate." It used split-screen visuals and a direct message across video, print, direct mail, digital ads, and radio to highlight the product's benefits. The campaign directed growers to a comprehensive landing page and provided dealers with a dedicated retailer portal filled with sales materials. Through this targeted approach, Swanson Russell successfully educated growers and reps, driving awareness and adoption of the Protivate brand.

Koch Agronomic Services