Case Study: Koch Agronomic Services builds thought leadership and boosts content engagement with Swanson Russell

Koch Agronomic Services launched 32 Field Notes podcast episodes with Swanson Russell

The customer, Koch Agronomic Services, faced the challenge of positioning its brand as an industry thought leader with limited resources. They needed a content strategy to drive industry conversation and take control of the dialogue. Vendor Swanson Russell was engaged to develop this strategy.

Swanson Russell's solution was to create a branded educational platform called Field Notes, which was centered around a podcast. This content-focused strategy provided growers with expert advice without pushing products first. The results for Koch Agronomic Services were highly successful, with Swanson Russell reporting over 30 published podcast episodes, thousands of downloads, and significant increases in educational video and page views.

Koch Agronomic Services