Case Study: Hoegemeyer grows brand differentiation with Swanson Russell’s The Right Seed campaign

Hoegemeyer celebrates 85 years with Swanson Russell

Hoegemeyer, a seed company serving the Western Corn Belt, faced the challenge of reinforcing its differentiation and communicating its elite genetic offerings following a new partnership with Corteva Agrisciences. To address this, they partnered with the marketing agency Swanson Russell to develop "The Right Seed" advertising and marketing campaign.

Swanson Russell implemented a multi-faceted solution that included video content, a redesigned seed guide, digital ads, a print campaign, a direct mail piece, and a new website. The strategy leaned into Hoegemeyer's local expertise and world-class products to create a modern yet authentic brand experience. While the case study does not provide specific metrics, the overall result was a cohesive campaign that effectively positioned Hoegemeyer as a leader focused on future growth and customer success.

Hoegemeyer