Case Study: Gerber Reels In Adventure Anglers with Swanson Russell

Gerber launches 4 regional TV spots with Swanson Russell

Gerber, a legendary gearmaker, sought to successfully re-enter the fishing market with a new product line targeted at adventure anglers. The challenge was to overcome the brand's previous exit from the category and capture the attention of this specific, hardcore audience. To address this, they partnered with marketing agency Swanson Russell for an advertising and marketing campaign.

Swanson Russell developed a multi-faceted campaign for Gerber that included regional TV spots, digital display ads, and immersive Facebook instant experiences. The solution leveraged video and photo content shot in authentic environments to tell a compelling brand story and showcase the new products in detail. The campaign successfully drove traffic to a landing page and positioned Gerber as a serious and understanding brand back in the fishing category.

Gerber