Case Study: Exmark achieves statewide growth and market share gains with Swanson Russell

Exmark wins 150+ new locations with Swanson Russell

Exmark, a green industry company, faced the challenge of earning trust and winning loyalty after a major Texas distributor switched from a leading competitor to them. This move opened over 150 new locations, creating pressure to energize dealers and prove value to customers. The vendor, Swanson Russell, was engaged to handle advertising, social media, and positioning to help introduce the brand and build statewide momentum.

Swanson Russell implemented a fast-moving campaign that leaned into Texan values of strength and pride, emphasizing equipment built to work hard. The solution included digital ads, social media, and a website. This approach successfully built awareness and trust, helping Exmark grow their market share in record time and become a statewide powerhouse.

Exmark