Case Study: E-Z-GO launches the Liberty with Swanson Russell's Charging Forward campaign

E-Z-GO launches Liberty with Swanson Russell, featuring four forward-facing seats

E-Z-GO, an industry leader in golf and utility vehicles, sought to successfully launch its new high-end consumer model, the Liberty, into the consumer market. The challenge was to generate significant hype and drive pre-orders for this innovative vehicle, which featured industry-first technology, before customers could see it in person. To meet this challenge, they partnered with the vendor Swanson Russell for a comprehensive marketing campaign.

Swanson Russell implemented a multi-faceted digital solution that included teaser videos, cryptic social media posts, and immersive digital advertising designed to intrigue and entice potential buyers. They created a storytelling landing page to showcase the product's benefits and supported the launch with a comprehensive social media plan and email marketing. The campaign by Swanson Russell successfully built anticipation and drove consumer engagement for the Liberty pre-order launch.

E-Z-GO