Case Study: DEPCOM achieves a clearer, more bankable brand position with Swanson Russell

DEPCOM strengthens its most bankable EPC position with Swanson Russell

The customer, Depcom, a solar EPC company backed by Koch Engineered Solutions, faced the challenge of standing out in a crowded market where clients dealt with constant uncertainty from costs, regulations, and technology. The vendor Swanson Russell was tasked with expanding on the value of Depcom's financial strength to create a distinct market position.

Swanson Russell developed a new brand position centered on being a partner "built to outlast uncertainty," highlighting long-term reliability and full lifecycle support. This solution unified messaging across all touchpoints, making complex capabilities easier to understand and trust. The work gave Depcom a clearer voice in the market and provided customers with the confidence to move forward with their large-scale solar projects.

Depcom