Case Study: Briggs & Stratton launches a quieter generator campaign with Swanson Russell

Briggs & Stratton launches Quiet Power with Swanson Russell, proving it’s 60% quieter than the competition

The customer Briggs & Stratton sought to launch its new QuietPower Series Inverter Generator, a revolutionary product that needed to stand out in a market of loud and bulky portable power options. The vendor Swanson Russell was engaged to handle the advertising and marketing campaign for this product launch.

Swanson Russell implemented a truth-telling campaign centered on side-by-side videos that demonstrated the product's advantages. Their solution included bold digital ads that highlighted how the Q6500 was 60% quieter than competitors and directed customers to a comprehensive campaign landing page. The vendor's unapologetic approach successfully showed the market that the Q6500 was the indisputable winner in portable generators.

Briggs & Stratton