Case Study: Badlands Doubles E-Commerce Conversion with Swanson Russell

Badlands doubles e-commerce conversion rate with Swanson Russell

The customer, Badlands, a provider of hunting gear, faced the challenge of a website that did not reflect its high-quality brand reputation. They tasked the vendor, Swanson Russell, with a major e-commerce overhaul to elevate user experience, site usability, and mobile design to match their evolving brand identity.

Swanson Russell conducted usability testing and a full site audit to inform their solution. They reorganized the site's structure, optimized it for mobile, and added key product details to streamline the user journey. The measurable impact was significant, resulting in a doubling of the e-commerce conversion rate, alongside increases in adds to cart, sessions reaching checkout, and average order value.

Badlands