Case Study: iPaidThat boosts retention and revenue with Swan embedded banking

How Swan’s embedded banking helped iPaidThat step-up its user experience, increase retention, and capture more revenue

iPaidThat, an accounting and bookkeeping platform, wanted to let users pay invoices directly from its interface, but its existing PSD2 setup made payments cumbersome because each transaction had to be initiated one by one. To overcome this, iPaidThat turned to Swan’s embedded banking and payment initiation capabilities to simplify the payment experience inside its product.

With Swan, iPaidThat launched a one-click invoice payment flow in just 2 months with only 2 developers, using Swan’s APIs, dashboard, and compliance support. The new bank layer improved the user experience, helped increase retention and revenue per customer, and contributed to stronger monetization; iPaidThat also reported around 3,500 companies using the platform worldwide, while Swan notes that embedded banking can lift customer LTV by about 2.5x.

iPaidThat

Jean-Pierre Ocalan

CTO and Co-founder