Case Study: Snopes raises over $1.5M in crowdfunding with SwagUp

Snopes Raises Over $1.5M in Crowdfunding with the Help of Swag

Snopes.com, a popular online fact-checking resource, needed to raise capital in a sustainable way and add value for its contributing crowdfunding members. As a fully remote team, they lacked the bandwidth to handle the logistics of creating and shipping swag packs themselves and required an automated solution, which led them to the vendor SwagUp.

SwagUp provided an automated swag fulfillment service that enabled Snopes to easily create and ship high-quality "Founding Member" swag boxes. As a result, Snopes successfully shipped 98% of their boxes on time, effortlessly transitioned to a more sustainable business model, and raised over $1.5 million through their crowdfunding initiative.

Snopes.com

Vinny Green

Cheif Operating Officer