Case Study: Notion builds community and brand loyalty with SwagUp

Notion’s 2 billion-dollar brand builds global ambassador swag with SwagUp

Notion, a $2 billion productivity software startup, sought to strengthen its community and build brand loyalty among its influencers and ambassadors. To achieve this, they partnered with the vendor SwagUp to create and distribute high-quality swag as part of their ambassador program.

SwagUp provided a solution that enabled Notion to automate the distribution of custom-branded swag, which was shipped worldwide to their top influencers. This swag was then used to reward community members, creating meaningful connections and enhancing brand awareness. The results were highly visible, with social proof of the swag "in the wild" demonstrating its success in fostering a sense of tribe and community, solidifying Notion's position with its most loyal users.

Notion