Case Study: SunPlaza boosts mall engagement with svarmony’s AR shopping experience

SunPlaza transforms shopping with svarmony and 85 beacons

SunPlaza Shopping Mall in Bucharest wanted to transform its space into an interactive experience to inspire customers to return and to better understand their needs. They partnered with the vendor svarmony and the agency THISPLAY to address this challenge.

svarmony developed an augmented reality app that used 85 beacons installed in stores to create a digital extension of the shopping experience. The solution included a virtual treasure hunt, indoor navigation, and a news portal, which together increased visitor dwell time, made shopping more entertaining, and guided customers to new stores. This resulted in a win-win situation for both the mall and its shoppers.

SunPlaza