Case Study: Porsche brings cars into customers’ homes with svarmony’s AR Visualizer

Porsche brings AR car configurators to customers’ homes with svarmony

The customer Porsche sought a more individualized customer experience, specifically wanting to bring its extravagant car models directly to potential buyers' homes. To meet this challenge, svarmony developed the Porsche AR Visualizer, a native augmented reality app.

svarmony's solution allowed users to place car models in their real-world environment and individualize them by modifying paint, rims, and interior in 3D. The app also enabled virtual test drives and sharing via social media. As a result, Porsche gained a digital touchpoint that brings cars directly into customers' living rooms for viewing and configuration, an app that has been continuously updated with new models and enjoys great popularity.

Porsche