Case Study: Katjes achieves an engaging all-vegan Christmas rebranding campaign with svarmony

Katjes launches web-based AR Christmas campaign with svarmony

As part of its company-wide rebranding to promote a new 'all vegan' concept, the confectionery producer Katjes faced the challenge of creating an innovative communication tool that would also serve as a Christmas campaign. They partnered with the vendor svarmony for a solution.

svarmony developed a web-based augmented reality application that required no app installation, allowing users to access the experience directly via a browser link. The AR campaign featured an animated logo, a virtual Christmas tree, and branded gifts announcing the 'all vegan' news. As a result, svarmony provided Katjes with a simple yet effective tool that was successfully used in newsletters and shared with fans and employees, serving as both a festive surprise and a key rebranding measure.

Katjes