Case Study: Office Depot boosts clipboard sales with Suzy

Office Depot - Customer Case Study

Office Depot wanted to better understand how consumers were using clipboards in a digital world and what influenced recent clipboard purchases. Suzy supported the retailer with research aimed at uncovering purchase considerations and real-life use cases.

Suzy moderated a weeklong discussion with recent clipboard purchasers to gather insights that Office Depot could use to refine its merchandising strategy. Using the findings, the retailer adjusted clipboard positioning and displays across stores nationwide and immediately saw a lift in clipboard sales.

Office Depot