Case Study: Leading Snack Food Manufacturing Company develops a millennial-focused healthy snack brand with Suzy

Leading Snack Food Manufacturing Company - Customer Case Study

Leading Snack Food Manufacturing Company partnered with Suzy to use consumer validation in developing and launching a new visual brand of healthy snacks targeted to millennials. The challenge was to quickly test and refine branding direction with the right audience before bringing the new brand to market.

Suzy conducted consumer validation with 200 female millennial consumers ages 20–35. After viewing the logo, participants shared creative stories about the friends they’d imagine eating the snack and the flavors they’d expect, giving the brand actionable insight to shape positioning and product line development. The work was completed in 48 hours.